Anushka Shrestha

1. I recently completed a course by the name Digital Marketing Analytics under which I learned all the required hands-on experience that this job requires. I achieved a number of certifications for Project simulation completion (campaigns, PPC, ROI), Google Analytics, and SEMrush content marketing and have done projects on A/B testing, Email marketing, Social media marketing, Website management, Python, SQL, R, and Tableau. I have been sharpening myself for a position where I am capable of working as a liaison between clients and the IT team keeping the marketing goal in mind. Hence, I believe I am the right candidate for this position. 
    
2. Secondly, my past experience from Nepal were about turning data into insights. Few instances: 

   During my tenure at Kantipur Media Group (KMG), I have continuously sought to learn many aspects of analytics to develop insights that advise marketing strategy. For example, one of my daily tasks involved keeping a track of sales through our clients under MOU. I decided to divide the year’s sum of sales revenue into monthly targets and further split it into weekly assessments to avoid falling behind. Since it was an easy yet important task, I derived a system-inbuilt MOU tracker which sent me weekly updates for each client company’s performance based on daily advertisements through our media platform. I take pride in introducing this system because not only did it keep the team well informed about MOU status but also gave us plenty of time to reach out for any delays or slow pace towards completing the target on time. Every MOU helped us understand a pattern of our client companies assisting us to deal with the next agreement accordingly. I believe this experience prepares me well to successfully assist the team in making more informed decisions using various analytical toolkits.

    

   I excel at the combination of analytical thinking and meticulous output required for the job. For example, I utilized my academic research opportunity for my full-time work as a Marketing Manager at Urban Girl (UG). The goal of the case study was to prioritize the problems faced by customers using our online platform and take necessary actions to resolve them. Since it was my research topic and alongside was leading the team at UG, I had full autonomy over how I ran the work as well as facilitated necessary strategy accordingly. The research used both primary (telephonic interview and post- purchase survey) and secondary data (customer’s purchase history and preferred product line). As a result, I used three major parameters to outline the project and develop several new strategies and campaigns to overcome the commonly raised issues. If hired for the internship position, I would bring the same level of dedication to the company, no matter what my task.

    

Thank you for your consideration. I am enthusiastic about working for this position and believe I would be a valuable employee. I would greatly appreciate an opportunity to discuss the ways in which I could serve the business.